Alabama Crimson Tide Merchandise: Shop Alabama Crimson TideMerchandisefrom The Ultimate Sports Fan store. We offer the latest and greatest selection ofAlabama Crimson Tide merchandise and apparelfor men, women and kids. But we don't stop there; we also offer a variety of officially licensed novelties such as drink-ware, flags, signs, plaques, and blankets. Looking for auto accessories to deck out your ride? We got you covered with a great selection of car accessories a diehard Tide fan needs to deck out their ride in pride. The University of Alabama is your school and your team; make sure everyone knows you are a loyal Crimson Tide fan with the latest t-shirts, hats, auto accessories, sweatshirts and novelties from The Ultimate Sports Fan. ROLL TIDE!